When you’re ready to rent your house out, you need to market it properly in order to attract the best tenants. As a self manager, you will really rely on the Internet as well as your neighbors to generate word of mouth. When you hire a property manager, you get a lot of help with marketing because we have access to the Multiple Listing Service (MLS), which attracts over 7,000 real estate agents in the Charlotte region. Your listing will also get picked up by a lot of other websites. At Carolina Metros Realty, we also have our own website which we use for marketing. You can take advantage of sites like Craigslist, Zillow, Trulia and other places where potential tenants can be found searching for homes.
Another benefit to using a professional property manager when you’re marketing your home is the branding that comes with that listing. We have our own Carolina Metros Realty brand. There are signs as well as a vehicle we use when we’re out in the community. That visual marketing drives a lot of people to our website, and when they land on our website, they see your listing. With our experience and knowledge of the area as well as our participation in the industry and the market, we have been successful with our advertising and marketing efforts.
The goal of our marketing process is to get the clientele you’re looking for into your rental property. There are special places to market when you have particular tenant pools to reach, such as Section 8 properties. When you have specific income requirements and application standards, you have to have a good handle on the marketing process; otherwise you’ll spend a lot of time weeding through unqualified applicants in order to find good tenants for your home. That can be a huge challenge when you’re doing it on your own.
Our experience has demonstrated that the MLS is the key. Our professional memberships in the Chamber of Commerce, the National Association of Residential Property Managers (NARPM) and other professional organizations are a huge help. We can get your property in front of the people who need to see it.